Experimental Economics in Virtual Reality

 

Real Effort on the Holodeck: Experimental Economics in Virtual Reality

The project was presented for the first time in January 2014, as part of the RWTHtransparent.
Start: September 2013
Authors: Özgür Gürerk, Christian Grund, Christine Harbring, Thomas Kittsteiner, Andreas Staffeldt
Cooperation partner: Virtual Reality-Gruppe (RWTH Aachen University)

Goal:
Introduction and establishment of a new experimental method in the field of experimental economic research in addition to classical laboratory and field experiments. In so-called "immersive virtual environments," we can perform realistic experiments while maintaining (even increasing) control over experimental settings. The external validity increases.

Method:
Worldwide first use of Virtual Reality in economic "real effort" experiments, for this purpose we developed, together with the Virtual Reality-Group RWTH, an application for our VR Lab. aixCAVE. (Abstrakt)

Understanding the Behavioral Drivers of Execution Failures in Retail Supply Chains: An Experimental Study Using Virtual Reality

Authors: DeHoratius, Nicole and Gürerk, Özgür and Honhon, Dorothee and Hyndman, Kyle B.

Abstract:
In a video of the study, you can see how a participant interacts with virtual objects. The task is to remove objects with specific properties from the virtual assembly line and sort them out in a box. Here you can read the paper.

Experimental Economics in Virtual Reality

Advantages of the new experimental method.